Digital marketing is the best way to get your business in front of your desired audience. It helps with growth, drives revenue, and widens your customer base so you can keep your company thriving – even the world throws a curveball like COVID-19 and business shifts to being conducted completely online.
If you haven’t ventured into the world of digital marketing, now is the perfect time to start.
Of course, we can’t cover everything about digital marketing in one article, but one important thing you’ll want to focus on is making your content shareable.
In 2019, nearly 3 billion people were using social media, and that number is only expected to grow in the coming years. When you create quality, shareable content, it can spread fast and ultimately drive revenue for your business quickly – it’s the virtual version of word-of-mouth. Here are a few content creation tips that will make people want to share what you have to say.
1. Tap into emotions
You know you’ve created a good piece of content when it makes someone feel something – whether it’s a piece of writing, video, or photo. When people see something on the internet that brings up emotions, their first instinct is often to share it – especially when the feelings it brings up are positive or nostalgic. Doing this is easier said than done. It will take some trial and error, but when you get to know your audience and learn their demographic, you can learn a lot about their interests and the type of content that will resonate with them.
2. Stay on top of trends
While you’ll definitely want to have some timeless content on your social media pages, you’ll also want a healthy amount of content relevant to the time period. For example, everyone is talking about COVID-19 right now and informing customers about business operations during this time. The content is relevant and important, and your audience will feel the need to share it with their friends and family as well.
On the other hand, you’ll want to make sure some of your content is timeless. When you create quality content that isn’t “on trend” but is still relevant, it has a longer lifespan online and can be shared for months – or even years to come. This can also come into play if you need to repurpose content that has performed well in the past and has the potential to do so again. People need to hear things multiple times before it sticks, and your new audience members will benefit from it as well.
3. Give your audience something of value
People tend to share things that add value to their lives because they want to help others as well. Giving your customers something of value in your digital and social media content is a great way to reach new audiences when the content is shared across platforms with various people. Making their lives a little easier by providing valuable content has a high potential to turn your new audience members into loyal, paying customers.
4. Use incentives
Incentives are also a great way to spread the word about your business and bring new clients or customers in. Offering freebies or discounts for sharing your content or even hosting giveaways (when done correctly) can increase your online visibility and bring in more revenue. Giving can go a long way when it comes to digital marketing and will ultimately have a positive impact on your business.
5. Make it visually appealing
In order to make them shareable, you’ll want to make sure your digital ads are visually appealing. It’s important to think about your brand’s fonts, color scheme, style guide, and overall “look” that is incorporated in your business, and make sure your content aligns with your brand. It not only makes the content shareable, but it helps people recognize your content when they see it and associate it with your brand.
6. Focus on your copy
Getting the right messaging across on your ads can take some time and effort, but it is crucial that you get it right. Words are powerful, and when you can refine your brand voice and keep it consistent throughout all of your digital ads, social media, web content, and other marketing materials, your content will be more shareable and you’ll attract a larger audience. Finding the right words is a crucial step in your marketing strategy that will be a key factor in your company’s growth.
If you take the time to make your social media posts and ads shareable, your business will grow and you will gain a loyal customer base.
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