As the business world continues to evolve, so does the landscape of B2B marketing. With the rise of demand generation and the increasing importance of staying relevant in the age of technology, B2B businesses must stay ahead of the curve to capture more market share. In the future, B2B marketing will likely shift towards inbound …
In 2022, e-commerce has seen several key trends that have shaped the industry. Retail media networks have expanded into new categories, leveraging first-party data to create more targeted advertising campaigns. Economic uncertainty has changed consumer spending habits, with an increase in deals and promotions. The adoption of livestreaming and social commerce has grown, with DTC …
Digital marketing has grown exponentially over the recent years. If you remember what advertising was like 20 years ago, you’ll remember when billboards, newspapers, magazines, radio, and TV advertisements were the most prominent advertising platforms in the marketing world. Now that the internet has evolved, marketing has shifted with the technology – and it works. …
The only consistent thing about social media is that it changes on a fairly frequent basis. And to stay relevant, you need to stay on top of the trends. We’re heading into a post-Covid world where everything will look a little different, and social media is no exception. According to Hubspot, the number of social …
Your store isn’t making money, and you have no idea why. You look at Return On Ad Spend (ROAS), wondering, “how can I raise that number??” You can’t sleep. You barely eat. You haven’t seen your friends in months and they start wondering if you’ve been the victim of your tiger-loving wife’s murderous plans…Wait, wrong …
Whether you’re at the beginning of your ROAS journey or you’ve been at it for years, you need to know your numbers to make the dream come true. Numbers (especially ratios) show whether your store is making money and if it’s not, how to fix it. If you pay for advertising to get traffic to …
If you’ve ever browsed online for a certain item, it’s almost guaranteed that you’ve seen retargeting before. You know when you search for something, then that item appears on every website or social media platform for the next few days? For example, maybe you’ve been searching for the perfect pair of boots gearing up for …
What is Retargeting & Why is it Important for any Online Business? Read More »
Service businesses are a massive part of the world we live in today. These businesses make money by selling something intangible rather than an actual product. Some examples of professionals or employees in the service industry would be; massage therapists, hair stylists, nutritionists, event planners, dog walkers, home organization specialists, therapists. This can also be …
The marketing funnel has been around since 1898 when Elias St. Elmo Lewis first developed it. In that original marketing funnel, he found that the customer goes through four different stages with a business: awareness, interest, desire, and action (AIDA). This can be applied to almost any business or service, and the reason it’s so …
Developing a Marketing Channel Funnel for Your Small Business Read More »
When you’re starting up or running a small business, having a social media presence is one of the most important things you can do in order to grow. When you post and engage on social media, your past customers will remember you and you’ll be able to reach brand new audiences as well. Plus, social …
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