Knowledge Base at Scroll
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How Instagram Reels Paid Ads Can Grow Your Business
The rise of social media has revolutionized the way businesses reach customers. With platforms like Instagram, businesses can easily target and engage their audiences with …
5 Tips on Copywriting for Brands
Copywriting is essential to any brand’s marketing strategy because writing persuasive and engaging copy is the key to reaching and converting customers. Copywriting involves more …
How to Check Backlinks in Google
If you are an SEO specialist, you know how important it is to check backlinks to understand how your website’s performance affects your ranking on …
How Backlinks in Social Media Can Help You Rank on Google
Are you looking for ways to boost your website’s visibility in the search engine results pages (SERPs)? If so, you may want to consider using …
Email Marketing vs. Social Media Marketing
Email and social media marketing are two popular methods of digital marketing. Both tactics have the potential to bring in new customers and drive sales, …
Google Ads Campaign Goals to Set in 2023
Google Ads is a powerful advertising platform that can help businesses grow. It allows businesses to tailor their advertising to specific audiences, optimize their campaigns, …
Why Doing Local Keyword Research is a Smart SEO Strategy
When it comes to SEO, local keyword research is an important part of any successful search engine optimization strategy. By researching the best local keywords …
What is Apple Business Connect & Why You Should Take Advantage of It
Apple Business Connect is a new feature from Apple that will be another major player in the SEO game. This powerful tool allows businesses to …
B2B Marketing in 2023 and Beyond
As the business world continues to evolve, so does the landscape of B2B marketing. With the rise of demand generation and the increasing importance of …
3 Trends that Defined eCommerce in 2022
In 2022, e-commerce has seen several key trends that have shaped the industry. Retail media networks have expanded into new categories, leveraging first-party data to …
4 Types of Digital Marketing & Why They Work
Digital marketing has grown exponentially over the recent years. If you remember what advertising was like 20 years ago, you’ll remember when billboards, newspapers, magazines, …
11 Social Media Marketing Trends to Try in 2021
The only consistent thing about social media is that it changes on a fairly frequent basis. And to stay relevant, you need to stay on …