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4 Types of Digital Marketing & Why They Work

Digital marketing has grown exponentially over the recent years. If you remember what advertising was like 20 years ago, you’ll remember when billboards, newspapers, magazines, radio, and TV advertisements were the most prominent advertising platforms in the marketing world. Now that the internet has evolved, marketing has shifted with the technology – and it works. …

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The Ecom Diagnostic

Your store isn’t making money, and you have no idea why. You look at Return On Ad Spend (ROAS), wondering, “how can I raise that number??” You can’t sleep. You barely eat. You haven’t seen your friends in months and they start wondering if you’ve been the victim of your tiger-loving wife’s murderous plans…Wait, wrong …

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Breakeven ROAS

Whether you’re at the beginning of your ROAS journey or you’ve been at it for years, you need to know your numbers to make the dream come true. Numbers (especially ratios) show whether your store is making money and if it’s not, how to fix it. If you pay for advertising to get traffic to …

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Why Service Businesses Need a Sustainable Pipeline of Leads & How SEO, PPC, Social Can Help Build It

Service businesses are a massive part of the world we live in today. These businesses make money by selling something intangible rather than an actual product. Some examples of professionals or employees in the service industry would be; massage therapists, hair stylists, nutritionists, event planners, dog walkers, home organization specialists, therapists. This can also be …

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Developing a Marketing Channel Funnel for Your Small Business

The marketing funnel has been around since 1898 when Elias St. Elmo Lewis first developed it. In that original marketing funnel, he found that the customer goes through four different stages with a business: awareness, interest, desire, and action (AIDA). This can be applied to almost any business or service, and the reason it’s so …

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