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Service businesses are a massive part of the world we live in today. These businesses make money by selling something intangible rather than an actual product. Some examples of professionals or employees in the service industry would be; massage therapists, hair stylists, nutritionists, event planners, dog walkers, home organization specialists, therapists. This can also be […]

The marketing funnel has been around since 1898 when Elias St. Elmo Lewis first developed it. In that original marketing funnel, he found that the customer goes through four different stages with a business: awareness, interest, desire, and action (AIDA). This can be applied to almost any business or service, and the reason it’s so

When you’re starting up or running a small business, having a social media presence is one of the most important things you can do in order to grow. When you post and engage on social media, your past customers will remember you and you’ll be able to reach brand new audiences as well. Plus, social

If you own a company in 2024, it’s safe to say that the majority of your business is being conducted online. With the ever-changing circumstances of the world and different business closures around the country, it’s important to stay on top of your website and make sure it’s up-to-date. Beyond that though, you’ll want to

If you’ve ever looked into marketing for a business, you’ve most likely seen that Facebook ads are one of the most effective ways to make a sale, grow your clientele, or draw people to your website.  But what exactly are Facebook ads? If you do a quick scroll down your Facebook feed, you’ll see multiple

So you can mind your SEO’s & SERP’s For any brand, business, or company it is key to have a blog. Despite what many people in the industry say, having a blog has more benefits than drawbacks. Blogs set you up for success in the following four ways: 1. Increase SEO 2. Helps Establish Industry

3 Tips to Find Success on Social Social media has completely changed the way we communicate with each other. It is something that has become a part of everyday life and has made its mark in the marketing world. Social media is a fantastic way to market your business because the return on investment can be

Video marketing is taking off in a huge way which is we at FilmLaab are committed to elevating your video content to the next level. Creating videos that align with your brand’s core values is key to making a lasting impression. Whether you’re introducing your new company and the idea behind it to the world,

Everywhere we go, odds are that if you look around, you’ll see someone staring down at their phone. A large part of that time is spent watching videos or advertisements–mostly short, simple videos that encourage the viewer to learn more or save the video for future viewing. So how do you create videos that encourage

Digital marketing is the best way to get your business in front of your desired audience. It helps with growth, drives revenue, and widens your customer base so you can keep your company thriving – even the world throws a curveball like COVID-19 and business shifts to being conducted completely online. If you haven’t ventured