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Core

The Core Plan

For contractors running 1–3 crews who want consistent inbound leads from one primary paid channel. Everything you need. Nothing you don't.

Month-to-month agreement 100% money-back guarantee Website included with 6-month commitment You fully own the site after 6 months

SEO

20 keywords
  • Google Business Profile Optimization
  • SEO Plan — 20 keywords
  • Full profile audit & cleanup
  • Primary & secondary category optimization
  • Service & product buildout
  • 40+ web pages built to align with service area (over 3 months)
  • Business description optimization
  • Photo optimization guidance
  • 2 GBP posts per week
  • Ongoing listing accuracy monitoring
  • Targeted keyword strategy for your market
  • Onsite optimizations & service page optimization
  • SEO meta data updates & internal linking
  • Proprietary WordPress plugin — access to 100K+ sites for contextual backlinks
  • 1–2 pages created per keyword for internal and external linking

Paid Ads

LSA + 1 platform
  • Google LSA Setup & Management
  • Google Ads or Meta — choose one
  • Full campaign setup
  • Keyword / audience research
  • Ad copywriting & creative setup
  • Conversion tracking implementation
  • Landing page audit
  • Ongoing bid & budget optimization
  • Weekly bid adjustments & budget pacing
  • Lead quality monitoring & dispute management
  • Monthly reporting

Required ad spend: $1,500+/month per platform, $1,000+/month LSA

CRM & Automation

Basic + Dashboard
  • GHL CRM — Basic Pipeline Setup
  • CAC Dashboard — blended cost-per-booked-job
  • Missed-call text-back automation
  • Fast 5 SMS & email follow-up sequence
  • 6-month lead nurture campaign
  • Basic sales pipeline
  • Lead tracking dashboard
  • Dedicated phone number per lead source
  • Call tracking — know exactly where every lead comes from
  • CRM forms replace site forms for full visibility
  • A2P submission for SMS-enabled business number

Website

12-page template
  • 12-Page WordPress Template Website
  • Site transferred after 6-month commitment
  • $250 per page after 12
  • Mobile-responsive design
  • Initially SEO optimized
  • You fully own the site after 6 months

Creative & Content

1 edit/week
  • Content Strategy & Script Writing
  • Short Form Video Editing — 1 per week
  • Videos shot by client and sent to us

Strategy & Reporting

  • Senior Strategist — Bi-Weekly Calls
  • Monthly Performance Report
  • Account manager paid on performance
  • Clear 2-week optimization roadmap every meeting
  • Quarterly plan based on goals, revenue, and current performance

Real Results

Built from working with 500+ home service businesses. Every piece of the Core plan has been tested, refined, and proven to generate predictable leads at scale.

$1M+
49K in ad spend
Revenue Generated
Affordable Building Concepts
$750K
13K in ad spend
Revenue Generated
Power Builders
$500K
55K in ad spend
Revenue Generated
Montana Concrete Pro
$250K
9K in ad spend
Revenue Generated
Complete Remodeling & Restoration
$150K
30K in ad spend
Revenue Generated
Legacy Exteriors
$100K
15K in ad spend
Revenue Generated
FenceUSA
$50K
3.5K in ad spend
Revenue Generated
Epic Windows & Doors
$30K
3.5K in ad spend
Revenue Generated
Upfront Plumbing

The Math

In-house vs. Scroll.

With Scroll

Fractional CMO / Account ManagerIncluded
SEOIncluded
PPC & Paid SocialIncluded
Web Design & EditsIncluded
CRM & AutomationIncluded
Your total$24K–$96K/yr

Hiring Individually

Marketing Manager$80,000+/yr
SEO Agency$24,000+/yr
PPC Manager$18,000+/yr
Web Designer / Dev$60,000+/yr
CRM Specialist$30,000+/yr
Their total$212K+/yr

The Core Plan.
Starting at $2,000/mo.

The Core plan combines the most effective marketing services into one streamlined program. Typical cost elsewhere: $1,500+/mo SEO + $1,500+/mo ads + $300–$500 CRM + $5,000 website.

100% money-back guarantee. If you are not happy, we refund your current month.