If you are an SEO specialist, you know how important it is to check backlinks to understand how your website’s performance affects your ranking on search engine result pages (SERPs). Backlinks are important because they indicate a website’s reputation and can help boost search engine visibility.
Unfortunately, most website owners don’t know how to check backlinks in Google and therefore don’t take advantage of this important tool. In this blog post, we will discuss how to check backlinks in Google and why it is important for SEO specialists to use this tool.
What Are Backlinks?
Backlinks are links from other websites that point to your website. These links indicate to search engines that other websites recognize your website as a valuable source of information. The more backlinks you have, the higher your website will rank on SERPs.
It is important to note that not all backlinks are equal; some backlinks are more valuable than others. For example, a link from a reputable website will be more valuable than a link from a less reputable website.
How to Check Backlinks in Google
There are several ways to check backlinks in Google. The most popular method is to use Google’s Search Console. Once you have set up your Search Console account, you can view your website’s backlinks.
You can also use various third-party tools to check backlinks, such as Ahrefs, Majestic, and Moz. These tools can provide additional information, such as the anchor text used in the link and the domain authority of the linking website.
Why Check Backlinks?
Checking backlinks is important for SEO specialists because it can help them understand how their website performs regarding search engine visibility. By analyzing the backlinks to your website, you can identify any areas of improvement and make changes to your SEO strategy.
Checking backlinks can also help you identify any bad links that could negatively impact your website’s ranking. It is important to keep track of any new backlinks that appear and any broken links that need to be fixed.
Checking backlinks is an important part of any SEO specialist’s job. By monitoring the backlinks to your website, you can identify any areas of improvement and make changes to your SEO strategy.
Google’s Search Console is the most popular tool for checking backlinks, but various third-party tools can provide additional information. If you need help checking your backlinks or your business could use a new SEO strategy, reach out to the experts at Scroll today!