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Pro

The Pro Plan

For contractors running multiple crews who need multi-channel lead flow, structured systems, and a dedicated fractional team.

Month-to-month agreement 100% money-back guarantee Website included with 6-month commitment You fully own the site after 6 months

SEO

40 keywords
  • Google Business Profile Optimization
  • Custom SEO Plan — 40 keywords
  • Full profile audit & cleanup
  • Primary & secondary category optimization
  • Service & product buildout
  • 40+ web pages built to align with service area (over 3 months)
  • Business description optimization
  • Photo optimization guidance
  • 2 GBP posts per week
  • Ongoing listing accuracy monitoring
  • Targeted keyword strategy for your market
  • Expanded service page optimization
  • SEO meta data updates & internal linking
  • Proprietary WordPress plugin — access to 100K+ sites for contextual backlinks
  • 1–2 pages created per keyword for internal and external linking

Paid Ads

LSA + 2 platforms
  • Google LSA Setup & Management
  • 2 Platforms — choose from Google, Meta, TikTok, YouTube
  • Full campaign setup per platform
  • Keyword / audience research
  • Ad copywriting & creative buildout
  • Conversion tracking implementation
  • Cross-platform attribution setup
  • Ongoing optimization & budget scaling strategy
  • Monthly reporting per platform

Required ad spend: $1,500+/month per platform, $1,000+/month LSA

CRM & Automation

Full buildout
  • Full GHL Buildout — pipelines, automations, follow-up sequences
  • CAC Dashboard — blended cost-per-booked-job
  • Custom pipelines per service type
  • Multi-step SMS, email & voicemail drop sequences
  • 12-month lead nurture campaign
  • Appointment booking automation
  • Re-engagement campaigns for cold leads
  • Lead source tracking & attribution dashboard

Website

Custom · 20 pages
  • Custom WordPress Website — 20 pages
  • Web Design Requests — 2 per week
  • Site transferred after 6-month commitment
  • $200 per page after 20
  • Mobile-responsive design
  • SEO optimized from day one
  • Dedicated service & location landing pages

Creative & Content

10/month + shoot
  • Ad Creative Production
  • 10 Short Form Video Edits/month
  • Organic Social Media — 3 posts/week
  • Quarterly Content Shoot — Half Day Video + Photo

Strategy & Reporting

  • Senior Strategist — Weekly onboarding, bi-weekly ongoing
  • Monthly Performance Report — leads, CAC, revenue
  • Quarterly Business Review
  • Dedicated senior account manager
  • Access to full specialist team (ads, SEO, CRM, web)
  • Account manager paid on performance
  • Monthly strategy deck with forward roadmap

Real Results

Built from working with 500+ home service businesses. Every piece of the Pro plan has been tested, refined, and proven to generate predictable leads at scale.

$1M+
49K in ad spend
Revenue Generated
Affordable Building Concepts
$750K
13K in ad spend
Revenue Generated
Power Builders
$250K
9K in ad spend
Revenue Generated
Complete Remodeling & Restoration
$500K
55K in ad spend
Revenue Generated
Montana Concrete Pro
$100K
15K in ad spend
Revenue Generated
FenceUSA
$150K
30K in ad spend
Revenue Generated
Legacy Exteriors
$50K
3.5K in ad spend
Revenue Generated
Epic Windows & Doors
$30K
3.5K in ad spend
Revenue Generated
Upfront Plumbing

The Math

In-house vs. Scroll.

With Scroll

Fractional CMO / Account ManagerIncluded
SEOIncluded
PPC & Paid SocialIncluded
Web Design & EditsIncluded
CRM & AutomationIncluded
Your total$24K–$96K/yr

Hiring Individually

Marketing Manager$80,000+/yr
SEO Agency$24,000+/yr
PPC Manager$18,000+/yr
Web Designer / Dev$60,000+/yr
CRM Specialist$30,000+/yr
Their total$212K+/yr

The Pro Plan.
Starting at $4,000/mo.

A fractional CMO $5,000+/mo + SEO $2,500+/mo + PPC $2,000+/mo + unlimited creative = $8,000–$12,000+/mo elsewhere. Pro delivers all of it.

100% money-back guarantee. If you are not happy, we refund your current month.