The Scroll Story: A Journey of Entrepreneurial Growth with Dan Page and Shane Hickenlooper

Welcome to the “Scroll Sessions” podcast, where co-hosts Dan Page and Shane Hickenlooper delve into their entrepreneurial journey and the evolution of Scroll, a digital marketing agency. This episode, recorded in the new studio at Catalyst, part of Davis School District, offers insights into their paths to entrepreneurship, the challenges they faced, and their vision for Scroll’s future.

Early Days and Entrepreneurial Drive

Dan and Shane recount their contrasting high school experiences, with Dan being the archetypal rebellious student and Shane excelling academically. Despite these differences, both were driven by a deep-seated desire for independence and control over their professional lives, leading them towards entrepreneurship. Shane’s journey in sales and Dan’s venture into photography laid the groundwork for their partnership.

The Inception of Scroll

Scroll began as a response to market needs rather than a preconceived business plan. Initially offering web design, SEO, and social media services, the agency adapted rapidly to changing client demands and market trends. Dan and Shane emphasize the importance of adaptability in entrepreneurship, sharing how they pivoted Scroll’s focus based on client feedback and industry shifts.

Scaling and Evolving Services

As Scroll grew, so did its service offerings. The co-hosts discuss how they moved from relying on external partners for SEO to building a robust in-house team, including overseas staff. This expansion not only improved service quality but also allowed them to manage larger accounts and delve into e-commerce marketing.

Looking Towards the Future

Looking ahead, Dan and Shane share their vision for Scroll in 2024. They envisage a more structured organization with distinct divisions, including a white-label marketplace and specialized service websites. This structure aims to cater to diverse client needs more efficiently while scaling the business.

Lessons and Advice for Aspiring Entrepreneurs

Dan and Shane offer valuable advice for aspiring entrepreneurs, emphasizing the importance of starting small, understanding the market, and gradually scaling up. They encourage taking calculated risks and stress the significance of gaining real-world experience.

Conclusion

“The Scroll Story” is more than just a tale of a digital marketing agency; it’s a narrative of relentless pursuit, continuous learning, and adaptation. Dan Page and Shane Hickenlooper’s journey is a testament to the power of entrepreneurial spirit and a guide for anyone looking to carve their own path in the business world.


https://www.linkedin.com/in/danielmpage/

https://www.linkedin.com/in/shanehickenlooper/

Podcast Transcript

0:00

[Music]

0:08

welcome everyone to scroll sessions this is a new studio season two we’re very

0:14

excited about this studio this happens to be right across the street from our actual office in kville and for those of

0:21

you wondering if we built a massive Studio yes 100% we built this all on our

0:27

own no um so cattle list is a part of Davis School District and it’s right

0:32

across the street from our office and they have graciously offered to let us

0:38

use their Studio to help their students learn and we are stoked about it because

0:44

look at this place yeah it’s pretty awesome yeah catalyst is uh a place for

0:49

high school seniors and kids in high school to take their more or less College uh credit courses and get

0:57

additional Technical Training in you know anything from audio visual to uh

1:03

you know uh web and graphic design there’s some marketing courses business courses there’s all you can get like

1:10

partial Pilots license here there’s a whole bunch of really cool stuff there was a helicopter that landed in the back

1:17

of catalyst today yeah I don’t know if that was part of a class today or not but pretty cool um yeah let’s actually

1:24

talk about that for a minute because uh school for me growing up I went to Davis

1:30

High School which is technically in this uh jurisdiction I guess you could say

1:35

and uh I hated school and I was terrible at it uh I never went to well I tried as

1:43

hard as I could to not go to class if I didn’t have to and I wasn’t going to get a u yeah um and I didn’t get great

1:51

grades my parents were yeah and you were the opposite right yeah I was pretty

1:56

much the opposite student body yeah I I served in student body I was pretty involved in high school I was a pretty

2:05

good test taker I got really good grades normally honestly without trying too

2:11

hard for some reason I have a good memory okay um and you know me with my memory I just feel like I can just

2:17

remember stuff really easily and so tests weren’t that difficult I did struggle in certain classes but I think

2:25

uh you and iphy or no I struggled in chemistry man chemistry was so difficult

2:31

for me for whatever reason but I I I feel like you and I had very opposite High School experiences for sure 100%

2:38

and seeing Catalyst was like this mindblowing experience for me yeah oh

2:45

yeah because I thought I played music in high school too and as we walked in

2:50

today there were all these kids that were playing guitar drums Dr in there

2:56

recording I’m like this would have changed my life in high school and uh I guess for the people that don’t know too

3:03

like this is all of the Davis School District I believe Catalyst just serves Davis School District alone so how many

3:10

high schools are in Davis School District I’m not even sure but yeah there’s it up at Le well at least that

3:17

but there’s 10 10 high schools 10 high schools that’s amazing um okay so the

3:24

thing that I just think is amazing about this program is the fact that like it gets people really involved like there’s

3:30

students here today working on the set there’s students that are speaking in our ear there’s students doing

3:36

everything and I feel like if I had something like this when I was in high school I would have just eaten it up and

3:43

been able to really Excel not to mention we’ve also hired interns through this program yep and can you imagine getting

3:50

real world experience in high school in high school it’s crazy yeah like the i i

3:56

internships and definitely like CT was a thing when we were in High School um but

4:01

there was nothing like the at the level that it is today for sure like I had friends that did internships and stuff

4:08

but I I didn’t partake when I was in high school but like yeah if something like this existed holy cow you’d be so

4:14

much ahead of your your peers if you decided to go this route and for anyone that’s in Davis County or has kids that

4:22

are in high school in Davis County like look into the Catalyst program because

4:27

it’s it’s huge it’s really really really really cool yeah honestly I just think

4:33

if you are in high school or even in college and all the people who sit there and complain about how schools aren’t

4:38

offering the support that they need for Real World Experience like Davis school district is offering that experience

4:45

like these kids could go get jobs after they graduate here no problem yeah the

4:51

people that we hire as interns could get a full-time job with us no problem as they actually learn Real World skills

4:59

yeah so I think it’s amazing if you are a parent in the Davis School District or if you live in the vicinity like don’t

5:07

be dumb make your kids do something like this or if you have already graduated

5:13

and you wish you had something like this go offer to be an intern somewhere go offer to learn somewhere for free like

5:21

experience is everything and that’s the way that the next decades are going to go yeah oh yeah 100% nobody’s G to care

5:29

as much about a degree don’t listen students nobody’s going to care as much about a degree they’re going to Care way

5:35

more about the experience that you have yeah so this is amazing and I hope

5:41

higher education is doing stuff like this and I know higher education kind of already was but um but this is awesome

5:47

that you know Davis School District has made this investment into its high school high school students and I think

5:53

hopefully sets all of you guys up for uh a better path in life than even even we

6:00

had and and hopefully sets you guys up for a good uh a good trajectory long term so that’s our intro we’re prob

6:07

we’re probably gonna just talk about Catalyst every time we come here because

6:12

I am just honestly mind blown and the faculty here are amazing what they do so

6:20

um well we can we can jump into like I guess SE this is season two and season

6:26

two is I I feel like season going into winter hence our background yes going into winter for sure season one we had a

6:33

lot of awesome guests and you know all all during that time we never I mean we

6:40

talked a little bit about scroll and about obviously like what we are and what we do but we didn’t like get into

6:47

it a little bit more so in this episode a little bit we’re going to talk about

6:52

scroll kind of how we started a little bit of our history where you know and where we are

6:58

today and what we’re doing now now yeah I mean the podcast is called scroll sessions but really we like to highlight

7:05

entrepreneurs and I think we’d like the feedback from people that listen to understand what is it that they want to

7:11

hear and you know you and I have been having these conversations Dan about what do we want scroll sessions to be we

7:18

did a season one we interviewed some awesome people yep but what’s what’s the goal out of the podcast this isn’t a

7:25

money producing thing for us right now it’s just something that we’re passion about we’re passionate about the state

7:30

of Utah we’re passionate about entrepreneurs here we’re passionate about marketing and we would love to

7:37

understand how we can catapult this podcast into something

7:44

that is super valuable for the people who listen so I think feedback is going to be critical on understanding uh where

7:52

to go next but like Dan was saying like you were saying I for some reason in

7:57

this setting I like I feel like I’m speaking to like other people that’s okay I I feel like we I feel like we are

8:03

I’m going to get used to that but like uh I think what you’re saying is that

8:09

uh yeah we haven’t had a chance to really brag about scroll who we are and what we do so let’s maybe get into that

8:16

and say uh first of all I know we had in one of our very first episodes shot on

8:21

GoPros in our office it’s very true man we talked scroll and how we started so

8:28

maybe quick recap on how scroll started and then uh let’s get into like what we

8:36

were offering so maybe you give uh your perspective on how scr started because

8:42

yours is a lot taller than my perspective uh yeah for those who don’t know or can’t tell on camera or audio

8:50

I’m 65 audio you can usually tell yeah usually usually you can really tell you know um I’m 65 and it’s always like the

8:57

number one thing you know I’ve Been Told my whole life wow you’re really taller than I expected um this is why I want to

9:03

take you to Japan oh I know everybody’s going to be taking pictures um but in terms of how scroll started Shane and I

9:10

uh we didn’t we we didn’t know each other in high school we did go to the same high school we knew a lot of the

9:16

same people though for sure um we didn’t get connected until much later you know after we served our uh our LDS Missions

9:25

and went we started going to school we kind of reconnected and met at ldsbc at

9:31

the time and uh you know you dropped out

9:36

of ldsbc and got a job for KSL I continued through school but at the same

9:42

time we were doing a lot of similar things you were selling digital marketing more or less and I was kind of

9:50

doing consulting for digital marketing in the influencer space in college and out of college and shooting content and

9:55

stuff and then post all of that you had left you know KSL where you were working

10:02

at the time and or DDM and uh you wanted

10:07

to do things on your own and I was at that time I was doing photography on my

10:12

own I had been self-employed for about like two years doing photography on on my own and Consulting and you had posted

10:19

on social I think it was Instagram or something saying hey I am getting an office space like I want to get out of

10:26

my house or get out maybe your dad’s office at the time like little bit of both yeah I I want to you know have have

10:33

my own separate office and that piqued my interest cuz I wanted to get out of my then in-law’s house that I was living

10:41

in CU we were house sitting for them and I was just like I just want office outside of my house and so I hit you up

10:48

then we went to lunch and we went to Zha in Bountiful and uh we ended up having

10:55

that lunch uh that was supposed to be like an hour and it turned turned into 5 hours but luckily we both were on our

11:02

own and didn’t have a job to get back to yeah exactly exactly know that that 5 hour lunch then turned into a business

11:08

literally the following week we had like we just talked about everything that we were doing I think we realized we get

11:15

along really well we have really I think strong uh skills that are very

11:22

complimentary to each other and we were like maybe there is something here maybe we go for it you know and and I think we

11:29

had the lunch on the Friday and we moved into the office together on a Monday and

11:36

that I think from then on out you know changed definitely my life I know it’s changed your life too but yeah I mean

11:42

it’s been a wild ride I think the one thing I’d want to ask on that that I don’t think we’ve asked each other

11:49

before yeah weirdly you know you know someone so long and I’m like I’ve asked you everything and me and my wife randomly will be like I can’t believe

11:55

I’ve never asked you this question um and we spend each we spend a lot more time well we should probably spend more

12:01

time with our spouses but we spent a lot of time with each other the last five six years yes yeah uh the question I

12:07

would have is why entrepreneurship like go let’s go back to that day at Zhao or

12:14

the day that we decided to move into an office um why why entrepreneurship for

12:21

you you’ve always done more entrepreneurial things you grew up in a semi entrepreneurial

12:27

household but also a household that focused heavily on education it very it was very I grew up on a very independent

12:33

household like my parents raised all of us to be very I don’t want maybe not necessarily

12:40

say independent of them but definitely independent thinkers for sure my both my parents are in the medical field both

12:47

have very Advanced degrees and so education was always important my dad

12:53

traveled quite a bit so like travel culture uh like just

12:59

understanding the world was really important in my family um and I think that instilled a lot of things in me now

13:06

I didn’t do anything entrepreneurial until probably 20 I mean I I had some

13:13

stuff that I would do in like junior high like I started little side hustles and businesses that I would like as

13:18

little as selling lemonade to like doing a recycling business in junior high and we can get into that but I got like a

13:26

legitimate job after you know in high school I worked at a bakery and I love

13:31

that and that got me my first experience for what an amazing boss is like a

13:37

business owner who was grinding and I have the other side now of like how hard it is to like pay for a retail space to

13:45

like run a very low margin business and and what do you mean muffins are high

13:51

margin yeah food man food is like the lowest margin business you can get into um but I I I have a lot of more respect

13:58

respect for her Marne who was like my first boss and she such an amazing boss

14:05

business owner I think had a lot of potential it just sucks she had a lot of personal things going on that they had

14:10

to shut the business down um after that I went and I went and worked in the

14:16

hospital system in in Utah I worked for following the parents path yes follow my

14:22

parents path and I I I went and worked for uh University of Utah and Huntsman Cancer Institute um and I had Horrible

14:30

Bosses it was like my first time that I like was honestly like I dreaded going

14:36

to work Myers were the worst my my like my just it to taught me everything not

14:44

to be when I was like managing people and managing a business per se and

14:51

that’s what really kind of like pushed me in the direction of Entrepreneurship I didn’t want anyone like being pissed

14:58

that I was 5 minutes late to work or something because I had to commute from cville all the way to the top of

15:04

University of Utah and traffic and you know what like I’d have to leave forever early in order to make it exactly on

15:11

time or have somebody like super upset that I wasn’t running fast enough going

15:16

back and forth like taking cars from the you know garage up to the you know valet

15:22

like just little things like that that I’m just like I don’t want someone having to tell me what to do and I think

15:29

that like pushed me in the direction of Entrepreneurship and and photography I’d always taken you know pictures not

15:36

professionally but I had a camera and I’d always done that since junior high and so that really pushed me into

15:43

entrepreneurship I’m like I’m done I’m done with this this boss I’m done with having someone control my schedule like

15:50

I need my you know I need I need the freedom to do what I feel like I need to

15:55

do and that’s I think what pushed me into entrepreneurship ship and then I

16:00

quit well first I mean I was a little smart about it I had I I had gotten uh

16:06

engaged and we were my wife and I were about to be married and I said I told my

16:11

wife I was like um at the time fiance I’m I’m going to do photography full-time I’m going to quit my job this

16:17

was like a month before we got married and I remember my father-in-law like

16:23

absolutely grilling me about like what my plans were cuz he knew that um my

16:28

wife family comes from a very uh non-entrepreneurial family very traditional both teachers for like 30

16:35

years both of them and she’s the youngest so everyone wanted to give you advice right yeah oh yeah big time all

16:41

the siblings the parents every everybody wanted to hop in and say oh you you shouldn’t be doing that you know but um

16:48

what I what I did was is I replaced and doubled what I was making at Huntsman in

16:54

University of Utah on a monthly basis with photography clients and I did that about three or four months before I quit

17:00

so I had built up a savings I had like built up a little Runway and I had a I had a recurring clientel going at that

17:07

point and it was safe more or less at that point to then quit my full-time job

17:12

a month before we got married and like go in you know full steam ahead into an

17:18

actual business I think that’s one of the things that we’ve talked about on the podcast before and just uh in

17:27

general entrepreneurship doesn’t have to be risky and that was one of the things that even catapulted me when I was at

17:34

then ldsbc I had an uh I had a class called

17:39

entrepreneurship and we read the book The emth which is all about awesome book The Myth of Entrepreneurship and how uh

17:49

entrepreneurship is so risky and you have to take all these big jumps and you know quit a job and have no money and

17:55

yeah e eat mac and cheese and ramen forever but uh in reality you can be very smart

18:03

and not take a lot of risk with entrepreneurship where you build up a savings you build up a clientele you

18:10

know you have your 9 to5 and you work your 5 to9 y your five to n makes enough money that you can then quit the 9 to5

18:16

and I think that’s much more common now so entrepreneurship to you was you

18:21

didn’t want to have a boss you wanted flexibility yeah it was a little bit out of like I would say like

18:29

personal necessity if that makes sense like it was like it wasn’t necessarily

18:35

like I had never thought about doing it full-time I’d always like I need to go get a job right that’s what my family

18:41

did that’s what my friends are doing and um but it was more out of like personal necessity for myself to prove to myself

18:48

that I could do it and I could also do something that I was at the time felt I was really good at I was passionate

18:54

about like doing photography and then you know one or two years later doing

19:00

you know Consulting like really working with you know people on their social media and influencer campaigns and

19:07

marketing campaigns before we got together like that’s what I became passionate about and realized like I can

19:13

also make money at this and I’m pretty good at it yeah I I feel like I when I

19:18

first got into entrepreneurship I was looking for kind of the quick wins like the next three or four years but I

19:24

wasn’t looking long term I wasn’t wondering what am I going to do for 10 years what am I going to do for 15 years

19:30

and I think a lot of people get into photography for the quick win right they

19:37

can go shoot weddings and make three or4 thousand they can go and do uh family

19:42

sessions and make 500 bucks and yep that’s extra money uh but it’s not

19:47

consistent and is this what you want to do forever so how are you viewing photography were you viewing it as a I

19:54

want to have a studio one day or were you viewing it more as like I’m going to do this so that I have money while I’m

19:59

going to school and I don’t have to have a full-time job it’s a great question and I I like to think I know what I was

20:07

thinking then but I I I at the same time I think I’m smart enough now to know that like I had no idea like I really

20:15

had no idea what I wanted out of it I just knew that I I’ve always enjoyed

20:22

talking to people connecting with people I’ve enjoyed like The Art of Photography

20:28

and like being outside of Nature and I knew I could combine the two of those things and it would bring money so you

20:36

were just thinking in the moment this is I can make money and I can do the things I enjoy yeah but you weren’t thinking

20:42

about your retirement plan or no 10 years ahead no not at all sounds like a classic photographer yeah not at all

20:50

like I I was not thinking 10 years ahead and I I think photography and obviously

20:56

like service businesses in general it’s hard to scale them without additional

21:01

people right and I think at some point you know I realized I think it my wife and I when I got married I brought my

21:08

wife on my wife also is an artist and she has you know I it was easy to teach her how to do photography um and you

21:15

know at one point we were doing like maximum about I think it the most we ever did in a year was like 38 weddings

21:22

and then we had you know roughly 100 to 150 other shoots a year and that was full-time and it was very busy like

21:30

every weekend’s gone basic and your wife was your support she she worked with you yeah she worked with me and while she

21:35

was doing school and stuff so scalability was a little better there you had two people yeah there’s you got two people so you got someone that can

21:41

edit or someone that or we both went and shots you’re getting new angles but yeah scaling photography or any service

21:47

business is really difficult without additional people and so you look at like the LIF span of a photographer and

21:53

it’s actually like not that long it’s about it’s about like 10 years like most people do it for about 10 to 15 years

22:00

and then stop and looking at where I am right now I’ve done it for about 10ish

22:06

years and now it’s like just a side thing that I do for when people hit me

22:11

up and ask for referrals yeah like or our former clients come back and say hey will you do my wedding or hey do my kids

22:17

wedding or whatever and of course like I’m going to hop on that and help them out but yeah it’s like those are hard

22:25

they’re hard to scale and we’re and we also started a service based business yeah hard to scale well that’s kind of a

22:32

side rant but I think it’s interesting to know you know why you got in why you got into entrepreneurship what

22:38

catapulted that and some of the ins and outs of like I I think our early

22:43

entrepreneural Journeys as both of us very similar right like we just wanted

22:49

to maybe do something that we were passionate about make money but we weren’t thinking five 10 years ahead we

22:55

were just building something so that we didn’t have to go yeah work for a dumb boss at the hospital yeah no 100% And I

23:01

felt like you had similar at least maybe like personal necessity reasons for like

23:09

becoming an entrepreneur maybe talk a little bit about like your your path as

23:14

well yeah I think I also became an entrepreneur out of necessity but mostly

23:20

because I had no idea what I wanted to do all I knew was that I was good at sales yeah and I had worked in sales and

23:27

seen success I didn’t want to go to school and study anything particular nothing was really intriguing to me um

23:35

and I always felt like called to do more than just sit in a desk and answer to

23:40

someone yeah so long story short yeah it was out of necessity I didn’t really have any other

23:46

options other than a sales job and I figured if I’m going to sell I might as well sell for myself because the commissions are better yeah so yeah 100%

23:55

um so that’s why I got into it uh and I hated working for people I I like to say

24:01

that I’m a terrible employee but a great business owner uh I’m a good employee shortterm but eventually I’ll

24:08

your business because I’ll hate working for you yeah and I will like undermine you and I will want to like start coming

24:15

up with ideas myself that the boss isn’t going to want to implement or something

24:21

like that and that’s my ego that gets in the way and I need to be better about that but I do think that uh I had great

24:28

bosses like they they helped me learn discipline they helped me learn to uh to get better at sales they helped me

24:35

learn more about digital marketing um my dad has been my boss before and he’s

24:41

taught me a lot about entrepreneurship so I I just think that entrepreneurship

24:47

for me was yeah I I want freedom and flexibility I wrote about this on LinkedIn the other day but I remember my

24:53

brother who was also a professional photographer and they were doing so well he had shot Miss America’s wedding and

24:59

they were just killing it and we’d go on family trips and they’d be able to like spend money on a Patagonia jacket on the

25:06

trip as like a souvenir and I thought that that was so cool because it’s such an expensive jacket or they’d go to L

25:14

we’d my family group text would go off and my parents would be like hey anybody want to go grab lunch and none of the

25:19

siblings had kids yet but we were all married yeah yeah and they would be like sure yeah we’ll come meet you there

25:24

because their schedules were flexible where I was sitting and a button-up shirt tucked in to some slacks in an

25:31

office in a cubicle in Salt Lake being like I get 45 minutes yeah for sure so I

25:38

I didn’t want that to be my life regardless of how much money I made um it wasn’t necessarily about the money it

25:43

was about the freedom um and I was just hoping that money would come but

25:49

industry no idea what I wanted to do yeah and I think we were both in that same boat where it was like yeah I

25:55

started a few product companies you started your photogra and then we ended up running a digital

26:00

marketing company together so um if people want to know more about kind of our Journeys we do have some earlier

26:06

episodes that yeah we can uh link and they can go listen to those but uh let’s

26:12

get into scroll as it started so scroll as it started we were web design and SEO

26:20

yep right andit a little bit of social stuff on my end but that only lasted for

26:26

three months like three four months months until we decided like hey uh some clients left us and we just realized

26:32

it’s a really hard it’s a hard service to do as not a freelancer yeah for sure

26:38

this business was all started out of client needs not out of our ideas and dreams literally we just found people

26:43

that were willing to pay us and we did what they wanted us to do and slowly built a business off of what other

26:50

people wanted us to do so it wasn’t like Hey we’re Shane and Dan we’re starting scroll and it’s going to be web design

26:57

SEO and social it was hey we’ve got five people that are willing to pay us for something let’s just deliver on deliver

27:04

on what they are willing to pay us on so I had a few people that were willing to pay me to build a website y so I built

27:10

them websites I had a few people that were willing to pay me for SEO so I found a company that would do SEO and

27:17

then I just upcharged it yep uh Social Services you had a few people willing to

27:23

pay yeah willing to pay to manage their social media and then create content and all that kind of stuff and we in

27:30

literally I think it was the 3 or four months we lost almost all of our clients I think yeah I think we got up to we had

27:37

like $5,000 in recurring Revenue together when we first started yeah and uh it all we went and like bought office

27:45

furniture and moved in and then everything cancelled yeah um and then we realized we’re like well what do we do

27:52

now and we were had the fun and smart idea of getting that Hometown Values

27:57

Magazine yeah and shout out to Hometown Valley they probably won’t like this but we literally just like cold called we went

28:03

through that that whole that and the valac we went through those two things

28:08

and we found businesses that they’re adverti like they had more or less seemed like a strong business and we

28:14

would literally just call them and just say hey is print working for you do you

28:19

like do you understand if it is working and you know here’s digital marketing

28:25

here’s a here’s a new ish newish way to to go to market that is very trackable

28:32

that you can understand you know everything about how it’s working and if it’s working for you yeah and I will say

28:38

on that note too we actually przed our business yeah

28:43

instead of just saying yeah whatever these people that we know are willing to pay us to do we built a business we

28:50

built a website we called ourselves you into local yeah which is now scroll and

28:56

uh we said what are we going to offer like let’s offer web design and SEO and then when we called through Hometown

29:03

values we got a few people that were willing to take take us on and work with

29:08

us and uh some of those people are still customers today we Noble house design we

29:14

called from Hometown values and Split Rock Custom Homes We messaged on Instagram yep and both those clients are

29:21

still with us today after four years so we love them and they mean the world to our business yeah oh yeah um but scroll

29:29

was just web design SEO we had przed it we called some local companies we named ourselves you went local because we were

29:37

just offering some local easy Services yeah um and we did a lot of in you and I

29:43

did a lot of in-person appointments pre-co it was right before covid and we were doing uh I just sorry uh we were

29:51

doing a lot of inperson meetings yeah which is super fun I I think like we we did an inperson appointment a little bit

29:58

ago and it was fun to kind of like have the Nostalgia of that cuz it was fun like you and I are you and I are really

30:04

good when we go in person and we’re for whatever reason we have like an almost 100% close rate when it’s you and I in

30:12

person so um well let’s talk about scroll obviously adapted uh we brought

30:18

on new people that helped us get into paid ads we przed our business even more

30:24

we got much better at web design instead of hiring an SEO company to do our SEO for us we built our entire SEO staff

30:31

here in house and in the Philippines and um yeah so like what is scroll now not

30:38

what is scroll now let’s talk about where we want scroll to be in the next year as far as what we offer to

30:45

companies because and this could be a discussion that we’re having almost live right

30:50

because we’ve talked a lot about it yeah we have we’ve talked a lot about it but where where are we going do we want to

30:58

for the people listening scroll helps we have about 70 direct clients but

31:05

indirectly we manage about a total of 250 MH um the reason for that is because

31:12

we do a lot of white label work meaning we do work for other agencies and we want to find out what

31:21

our Niche is because we have helped everyone yeah we’ve we’re very like industry agnostic which is kind of

31:27

interesting especially I feel like in our space I feel like a lot of agencies are very

31:34

much either pick a niche very early on or at some point decide to Niche down um

31:40

we haven’t quite done that yet I think we’re on the precipice of probably doing that but you know we’ve the bulk of who

31:46

we’ve worked with are in in in service Industries like in the home service space and Professional Services

31:52

electricians plumbers HVAC all those like consult other

31:57

agencies stuff like that those are the people that we’ve worked with and recently we’ve gotten into big e-commerce customers and we’ve done

32:04

really well there because our ad buyers have been with us for multiple years and they’ve gotten so good at what they do

32:10

where we used to not touch e-commerce with a 10- foot pole now now we’re handling like literally six figure

32:16

monthly budgets yeah and they’re and growing them faster and better than other agencies which is a huge uh hat

32:25

tip to our uh ad buyers yeah but um yeah something that you know at the

32:33

end of our uh at the end of the year we always go over what we want to do for

32:38

the next year and maybe we can kind of start that discussion live on uh scroll

32:44

for the next year what do we want to focus on yeah where do we want to go I I think

32:50

uh at least in my opinion where we scale and where we grow is we take our are

32:57

already strengths and just make them stronger and we look at new opportunities right and we’ve talked

33:03

about this but I think one is like some kind of white label marketplace right we

33:09

we have white label is a huge percentage of our business um and we we’re I feel

33:16

like we’re really good at it and you know all of our agency partners also would agree that we are really good at

33:23

helping them Outsource their services in a way that you know one is uh saves them

33:30

cost from hiring inhouse people to fulfill the work but we’re also actually

33:35

delivering results on the web front on the SEO front and on the you know paid

33:41

ads or Performance Marketing front and other white label agencies are garbage they suck and they’re hiring all these

33:48

people overseas they don’t have account managers so the big thought is that a wh label Marketplace would actually have

33:54

account managers here in Utah or here in the states that can actually oversee

34:00

what’s going on and communicate with the agency at a very high level so the agency is very clear on what we’re doing

34:06

yeah we dealt with really crappy white label Partners y for years built it our

34:12

,000 a month on White Label Partners yeah and agencies deserve a good option uh to

34:20

Outsource and I think that that’s definitely going to be a focus for 2024 I think the big thing that we focus on

34:27

is separating our business into what it actually is right we have the white label aspect of our business we almost

34:34

create an its own website let it exist as it is yeah then we have our direct to consumer or I guess B2B website that is

34:42

scroll and it’s here’s our services all a cart pick what you want and then we have like a very Niche website that is

34:49

here’s this one product that you can buy from us and you can buy it online you know that ideally is how I would see

34:57

2024 going is we separate out and actually maybe make three branded

35:04

websites or three separate businesses almost that yeah that run uh individual

35:09

of each other yeah know and I I think that’s awesome and I think the the cool thing is that looking back from where we

35:16

started and just servicing more or less client needs and then going

35:22

przed that that shift to us going przed has been huge not only for like us

35:29

internally but it’s given us a way to scale right where I feel like a lot of

35:34

agencies you either they either get stuck in like a certain Revenue amount

35:39

or they get stuck in a very particular Niche or whatever it is and they can’t

35:44

get past that or they can’t service more clients either because they don’t want to or because they literally can’t do it

35:52

because of you know like either Staffing or other scaling issues yeah I think think that’s a big goal uh of ours two

35:58

for 2024 that we kind of have talked about but something that I would love to get into more is Staffing overseas a lot

36:06

stronger there are so many talented people overseas and we’ve been compiling a list and going over it uh we met with

36:13

a company here in Utah called Bloom that works with the BYU Pathways program to help get overseas employees that are

36:19

really talented yeah um I think building out that team could be really cost effective give those people awesome

36:27

opportunities and then help us scale way faster cuz we are at a more affordable

36:33

price point so that the barrier entry is lower for small businesses and the only way we can scale is volume is yeah is

36:40

volume and we need uh some more affordable options of Staff in order to

36:46

do that so our core staff that’s here amazing getting overseas staff is going to make us a lot more scalable because

36:53

the last two years we’ve grown but not as much as we’d like compared our first two years yeah and I think that having

36:58

that solution is going to help a lot yeah and I’m excited for the future man I think uh there we have a lot of uh

37:05

we’ve got a really good solid foundation I do feel like um it’s a foundation that

37:11

I I do believe we can continue to build upon and I think if we you know continue

37:16

to invest and and and really continue to Niche down our our more or less our products and services and get those

37:23

continuing to perform because they are performing we’re I feel like doing an amazing job for our clients at the price

37:29

point that they pay us at and then you know getting into also higher end offerings you know we’ve brought on some

37:35

more or less larger clients that we didn’t normally or wouldn’t normally take on you know even a couple years ago

37:42

and that is you know good source of Revenue to scale and I think we have the ability to do that now where we didn’t a

37:49

couple years ago yeah because we have staff here we’ve got great contractors when needed we’ve got good staff

37:55

overseas like yeah we’re prepared to double our business in 2024 with the

38:00

right marketing approach yeah and that’s something we can definitely get into at a later time is our marketing approach

38:05

for 2024 yeah because I think got stuff uh I’m I’m excited for uh the rest of

38:12

season two of scroll sessions I think we’ve got we have some really cool guests already lined up we’ve got some

38:19

awesome I think opportunities with with the podcast we started the podcast as like really a content a a Content

38:27

experiment for us um I think you and I have enjoyed consuming content and

38:32

enjoyed consuming podcast content and we’re like we like we’ve got to do one ourselves you know if you’re going to

38:38

consume might as well create yes 100% well let’s uh give some teasers into

38:43

some of the people that we’re going to be having on in 20 well not 2024 but in season two yeah uh we’re we’re gonna

38:51

have some people on from kisik y really excited about that we’re going to have

38:57

on a few people that own marketing agencies so we’ll probably dive a little deeper into the the marketing agency

39:04

World kizik we’re going to be able to talk about creative and e-commerce uh who who else we have we’ve got some

39:10

other like unique entrepreneurs we’ve got the churo we’ve got the churro guy

39:15

so we’ll get into like product Founders we’ve got some other uh local people

39:21

here in Utah that are really involved in like Community Building uh like tacos

39:26

together we’ve got some other awesome guests that are be going to be coming on the next couple months but for those

39:32

listening let us know if there is a anyone you want to see on uh I have a feeling with uh the new studio and uh

39:39

We’ve upped our spend on our podcast too we’re actually running a lot of advertisements for it now so we’re

39:45

growing really quickly and uh we want to get big hitters yeah we’re excited so

39:51

let let us know if you have any questions this is season two episode one

39:57

and uh I think that’s a wrap for the first episode I think that’s a wrap okay that’s it scroll sessions we’re

40:04

[Music]

40:14

out

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