Why Video Marketing? (From a consumer POV)

Video marketing is taking off in a huge way, for a variety of reasons. Let’s take a look at why your consumers are digging your videos–and then take a look at this previous post to see how that benefits your business as a whole. 

First and foremost, video marketing is the easiest form of advertisement to digest. It’s more relatable, more emotional, and more understandable than almost any other kind of marketing. Studies show that retention rates for information that is seen and heard (i.e., video!) are 60% higher than purely visual advertisements and 70% higher for audio advertisements.

Not only will customers retain more information from a video advertisement, but studies also show that consumers believe video marketing helps them establish trust with a business more quickly. Try introducing your team or your product with a quick and engaging video rather than a landing page of marketing copy that they have to read through–you’ll get more engagement and stickier customers!

To that same point, the less work required on the consumer end, the better. 57% of online consumers are more likely to purchase something after watching a video demo of a product than if they had to read through a product description. Ease of connection is HUGE in this mobile era–don’t make your customers work for you! Once you’ve secured their purchase, make questions and support easy on your consumers as well. 68% of your consumers would prefer a video how-to over an FAQ or help article. 

Consumers are more likely to share video marketing than any other kind of marketing. It’s so much easier to ask followers to “Watch this 10 second clip!” than to say “Read this 500 word article!” Capitalize on those social shares by capturing the initial audience, creating a story that is compelling and worth sharing (remember you have about 10 seconds to engage and keep them), and let your loyal customers do the work for you. 

Finally, video marketing lets you get up close and personal with your audience. Traditional forms of marketing (think print, radio, etc.) are fairly stationary. Rarely will you see somebody walking around with a printed advertisement saying, “take a look at this!” With video marketing, you can live on your customer’s social media profile, in their text messages, and on their person at all times through mobile video viewers. 

Video marketing allows you to touch your customers in ways you can’t through other forms of marketing, become more relatable, establish more trust, and expand your customer base with minimal additional work on your end. Anyone can make videos, but if you want a little extra help, shoot us a message here and we can help bring your ideas to life.

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