Why video marketing? (From the Business POV)

Let’s take a look at how much of an impact video marketing can have on your business.

Not only is video marketing going to increase engagement with individual customers, but it’s also going to have a huge impact on the metrics you care most about. Video marketing has been shown to directly influence open rate, click-through rate, conversion rate, and most importantly, help your SEO. 

Let’s start at the beginning of the customer experience. Your advertisement has caught the eye of a consumer while they were waiting for another YouTube video to start, or scrolling through social media (YouTube’s non-skippable ads have a 92% completion rate, and the average click-through rate of video ads is 1.84%–that’s higher than any other form of marketing!). 

If your video is engaging enough, the customer will stick through the whole thing. At that point, video marketing does a great job making sure your customers are confident enough to purchase from you. 

Say they complete that purchase, and receive an email confirmation email from you, as well as a “Welcome to the Club!” introduction email, where you embed an “About Us” video. It’s quirky, funny, and they share it on their social media pages. Your product and company have now been introduced to more potential customers, and they head to Google to do a general search for your product. 

Video marketing then plays another huge role here–did you know that you are 53x times more likely to pop up in that search if you have a video embedded on your website? 

They make it to your website, scroll through, and maybe they don’t purchase, but they subscribe to your emails or follow you on any or all of your social media channels.

The numbers start to speak for themselves at this point, and the cycle goes on and on. Video marketing is one of the most measurable forms of strategic content, and it’s the easiest for your viewers. Invest in a good video marketing strategy today, and you’ll see the results for a long time to come as the customer cycle moves forward. 

For help with video content or video marketing strategies, shoot us a message and we’ll help your business come to life. 

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