It’s no secret that videos can be difficult and time-consuming to make. From coming up with an idea to releasing it online, there’s a lot of in-between behind-the-scenes work that is done to create the end product. What your customer sees is just a fraction of the footage you record and the hours you spend editing, and when you’re in the thick of the content creation, it can seem daunting to put out videos on a consistent basis.
Although video creation does take a ton of work, the result is so worth it. And when you commit to releasing video content on your website or social channels, it’s important that you keep up with it and release videos on a regular, consistent basis for many different reasons.
Keeping your audience engaged
Video marketing is at an all-time high right now, and research has shown that it’s one of the best ways to catch someone’s attention and convert them into a customer or follower. Videos help them stay engaged with your brand even after they purchase your product, which is one reason why it’s so important to release videos on a consistent basis. New product releases, new real estate properties, and “behind-the-scenes” videos are all great options for keeping your content fresh and consistent to keep your audience engaged.
Establishing trust
Another huge reason for consistency is trust. When you post quality content for your audience on regularly scheduled dates and times, it creates a sense of expectancy and trust that you’ll deliver. This is a great way to establish trust with your customer base, and it will inevitably show up in other aspects of your business. Video content is a great way for your audience to get to know your brand and the type of service or product they’ll be getting when they decide to work with or purchase from you. When your customers trust your brand, they’ll be more likely to purchase from you and refer their friends and family to you. This deep sense of trust all starts with consistency.
Creating exposure
Consistency is also a key factor in whether your customer will purchase your product or service. The “rule of seven” says that a person has to see something an average of seven times before they make a purchase or take action, so posting on a regular basis is extremely important. Getting your brand in front of people is important, but when you can show your audience exactly what your brand will do for them in video form will make a huge impact when they’re deciding whether or not to make that purchase or book your services.
It might seem intimidating to release content regularly, but it is doable and so important. Start by making a content calendar and plan posts and videos in advance to make it low-stress. Video marketing isn’t going away anytime soon, and for a good reason. It works. When you invest in creating quality content on a consistent basis, you’ll see a huge return and secure a loyal customer base.
If you’re looking to put out regular video content, hit us up at info@joinscroll.com to connect and chat with us.
