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The Numbers

See your numbers
before we build a single ad.

A projection for a settled Scroll WRX account, about 90 days in at $100/day.

Run the numbers

Your Inputs

Tell us about your business.

Your average revenue per closed job. Big-ticket trades (roofing, remodels, restoration) can run well into six figures.

$100/day is what's needed to achieve results in 90 days or less. We calculate your spend across a 30-day month.

Average close rate for paid leads is typically 10–20%. The highest we've seen is around 40%, and only with an experienced, above-average high-ticket sales staff.

Most paid leads land between $30 and $150. In rare cases with a very large target market and wide geographic spread, we've seen it drop below $30.

Your average gross margin on the work after labor and materials. We use it to estimate gross profit after marketing. It does not account for your overhead or taxes.

Estimated Gross Profit

$22,000

Per month, after ad spend and our fee, at a 30% margin

Monthly Leads

60

Closed Deals

6

Monthly Revenue

$90,000

If it lands softer, or harder

Conservative

$9,000

$75 per lead, 7% close

Your numbers

$22,000

$50 per lead, 10% close

Strong

$40,600

$35 per lead, 13% close

Gross profit after marketing in each case. Same ticket, same budget, same margin.

What this assumes

  • A lead is someone in your service area who asked for your service and met the criteria we set with you on the call.
  • Close rate is leads that become a job marked closed-won in the CRM, not appointments booked.
  • Ad spend runs every day of a 30-day month and is paid straight to Meta, separate from our fee.
  • Gross profit is revenue times your margin, minus ad spend and our fee. It does not cover your overhead or tax.

See how we define every funnel term →

See the full breakdown
Monthly ad spend
$3,000
Scroll fee
$2,000

Billed from the day your ads go live. $1 setup.

Total monthly investment
$5,000
Revenue after marketing costs
$85,000
Est. monthly profit (30% margin)
$22,000
  • Estimates use a 30-day month.
  • Cost per lead varies by market, niche, creative, and offer.
  • Most of our home-service accounts run between $30 and $150 per qualified lead.
  • Gross profit is after ad spend and our fee only. It does not account for your overhead or taxes.
  • Numbers shown are projections, not guarantees.
Like the math? Book a call

Let's Talk

Book a 30-minute discovery call.

Pick a time below. We'll review your current pipeline, find the gaps in your follow-up, and work out which service and what budget actually fit your business.

Scroll team talking on a couch in the office
Teddy GrandquistChase Moffett

Talk with Teddy & Chase

30-minute discovery call

Pick a day and time that works. Teddy or Chase will walk through your pipeline, ad spend, and follow-up.

Open the booking calendar →

Or call us on (385) 243-2990, Monday to Thursday, 8:30 AM to 5:00 PM MST.

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