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How the Scroll System works

One system.
Ad to booked job.

One operating system that turns local demand into qualified sales opportunities. We build the creative, run the Meta account, and follow up on every lead.

  1. 01Creative System
  2. 02Meta Deployment
  3. 03Lead Conversion
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Teddy GrandquistChase Moffett

Talk with Teddy & Chase

27

New creative assets every quarter

Phase 1 · Creative System

3–5

Ads live at a time

Phase 2 · Meta Deployment

6 mo

Follow-up on every lead

Phase 3 · Lead Conversion

Phase 1Creative System

3 offers. 3 angles.
3 formats.

Every ad we run is three decisions: the offer, the angle and the format. Change one and it is a different ad.

Offer: The reason to act.

Price, discount, bundle, financing, a seasonal promotion, a guarantee.

Angle: How we sell it.

The problem, the proof, the price, an objection, a demo, a local or timely moment.

Format: How it's delivered.

A talking head, B-roll with voiceover, or a static graphic.

The offer stays the same. The angle changes how we sell it. The format changes how that angle shows up in the feed.

3

Offers

distinct reasons to act

9

Concepts

3 angles per offer

27

Assets

talking head B-roll static

Every quarter we build the library again: nine concepts, 27 assets. It is not 27 separate shoots.

Example · Garage Floor Coating Company

How one business gets
nine concepts.

Illustrative example. Offers and prices belong to the example client, not Scroll.

Offer 1Price

Garage floor coating, $5.99 / sq. ft.

  • Price transparencyWhat does a professionally installed floor actually cost?

  • Problem recognitionWhy cheap DIY epoxy peels after a Utah winter.

  • ProofWatch a stained garage become a finished space.

Offer 2Promotion

$500 off a full garage floor

  • ValueExactly what the $500 changes for the homeowner.

  • ComparisonA professional coating system vs. a basic DIY kit.

  • Social proofA homeowner result that makes the promo credible.

Offer 3Financing

0% financing for 12 months

  • AffordabilityUpgrade the garage without paying the full cost today.

  • ObjectionFor the homeowner waiting on cash flow.

  • ProcessHow simple financing and installation are.

One angle, three formats

Angle: price transparency

Talking-head format reference frame

1 · Talking head

The owner explains the installed price, what's included, and who the offer fits.

B-roll format reference frame, jobsite detail

2 · B-roll

Grinding, prep, flakes, top coat, the finished reveal, with the price message as voiceover.

3 · Static

"Garage Floor Coating from $5.99 per sq. ft. | Free Quote"

Phase 2Meta Deployment

27 created.
3–5 live.

The library is big on purpose. What runs is small on purpose. Your budget decides how much goes live, and performance decides what stays.

27 created 3–5 live

Setup flow

  1. Creative library

    27 assets from Phase 1.

  2. One Leads campaign

    Budget concentrated in one place.

  3. Budget sets the ad sets

    One broad ad set to start, split into angle-based ad sets as spend grows.

  4. Broad local audience

    Your service area; Meta finds the buyers.

  5. Working set

    3–5 mixed-format ads per ad set.

How daily ad spend sets the ad set structure
Daily ad spendAd set structureActive ads
$100/day
1 broad ad set
 3–5
$100 to $300/day
2–3 angle-based ad sets
 3–5 per ad set
$300+/day
More structure only when volume justifies it
 3–5 per ad set

$100/day minimum in ad spend. Less than that means longer than 90 days to see results.

Management loop

  1. 01

    Launch

    The strongest 3–5 ads go live.

  2. 02

    Meta learns

    Delivery shifts toward the likely winners.

  3. 03

    Protect

    Winning ads stay live. We don't touch them.

  4. 04

    Rotate

    Weak or tired ads get swapped for the next asset in the library.

Created vs. live

273–5

You won't see all 27 running at once, and we don't swap ads on a calendar. Media decides what goes live based on your budget, results, fatigue, and what the account is learning. Winners stay on.

Phase 3Lead Conversion

Every lead gets
an owner.

A form submit is where most agencies stop. It's where ours starts. Every lead gets a next step, a rep, immediate follow-up, and months of nurture.

  1. Lead form

    The homeowner fills out a Meta instant form without leaving Facebook or Instagram.

  2. Your CRM

    The lead is created and routed.

  3. Rep notified

    Handed off to your assigned salesperson right away.

  4. 7 days

    Automated text and email for the first week.

  5. 6 months

    Nurture every couple of weeks until they respond.

Example

Jordan sees a price transparency ad and fills out the instant form. Within 60 seconds, he gets a text:

Jordan
Lead form
Hey Jordan, this is Alex with [Company]. Saw you requested a garage floor quote. Are you trying to get it done soon or just pricing it out?

When a lead responds, the automation stops and your rep owns the conversation.

  1. Day 0 · Capture

    Meta lead form

  2. Days 0–7 · Active follow-up

    CRM, rep, and automation

  3. Months 1–6 · Long nurture

    Every couple of weeks until they respond

Ads create opportunities. Follow-up turns more of them into revenue.

Scroll team members working together in the office

Want a Scroll rep on the phone?

An appointment setter to start, a closer when you need one.

Learn more →

See it built for
your business.

Book a call. We'll sketch your three offers, your budget structure, and your follow-up, and tell you straight whether it fits.

Book a call
Teddy GrandquistChase Moffett

Talk with Teddy & Chase

30-minute discovery call

Pick a day and time that works. Teddy or Chase will walk through your pipeline, ad spend, and follow-up.

Open the booking calendar →

Or call us on (385) 243-2990, Monday to Thursday, 8:30 AM to 5:00 PM MST.

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