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Marketing for home service businesses

Your marketing.
Your way.

More leads. More booked jobs. Less marketing headache. Scroll helps roofers, HVAC companies, plumbers, electricians, landscapers, and other home service businesses attract new customers, follow up with leads, and grow. Manage your marketing yourself, or have our team handle everything.

Explore our plans Talk to our team
  • Built for home service businesses
  • Professional marketing tools and support
  • Flexible options for every stage of growth
  • No need to hire an in-house marketing team

Pricing

Choose your growth plan.

Every business is different. Three plans, one platform: pick the level of help that fits where your business is today. Start anywhere and move up as you grow.

01 · Self-managed

Launch

$199/month

Free self-setup or $1,000 professional setup

We give you the tools. You take control.

Everything you need to start generating and managing leads, backed by professional training and access to our expert community.

Included

  • Scroll CRM platform
  • Lead management pipeline
  • Automated follow-up templates
  • Meta advertising setup tutorials
  • Advertising campaign templates
  • Marketing reporting dashboard
  • Private Scroll community
  • Community chat support with our experts
  • Growing library of video trainings
  • Step-by-step CRM and advertising tutorials

Perfect for: Business owners who want professional tools without paying for ongoing agency management.

Start with Launch See everything in Launch →
Most popular

02 · Fully managed

Growth

$1,250/month

Just $1 to get started

We manage your marketing. You run your business.

Get a dedicated marketing team handling your Facebook and Instagram advertising, lead management systems, and ongoing campaign optimization.

Everything in Launch (except community), plus

  • Fully Managed Advertising
  • CRM Management
  • Dedicated Account Manager
  • Monthly Reporting

Perfect for: Growing home service businesses that want professionals managing their marketing.

Get started for $1 See everything in Growth →

03 · Full online presence

Authority

$3,000/month

Just $1 to get started

Become the business customers find, trust, and choose.

A complete marketing strategy that combines paid advertising, a professional website, AI search visibility, and a local SEO foundation. One team. One strategy. One place to manage your marketing.

Everything in Growth, plus

  • Professional Website
  • AI Search Optimization (GEO)
  • Local SEO Foundation
  • Reputation Management
  • Dedicated Strategy

Perfect for: Established home service businesses ready to strengthen their online presence and invest in long-term growth.

Build my growth plan See everything in Authority →

From first click to booked job

Everything you need to turn leads into customers.

01 · ATTRACT

Attract more potential customers

Reach homeowners looking for the services you provide.

Our Meta advertising systems help home service businesses promote their services through Facebook and Instagram. Whether you’re advertising roof replacements, HVAC installations, plumbing repairs, or landscaping services, Scroll helps you build campaigns designed to generate customer inquiries.

02 · TRACK

Never lose track of a lead

Getting leads is only half the battle. Scroll CRM helps keep customer inquiries organized so you can respond quickly and follow up consistently.

  • Centralized lead management
  • Automated follow-up workflows
  • Pipeline tracking
  • Appointment notifications
  • Customer communication tools
  • Performance reporting

03 · BOOK

Turn more inquiries into booked jobs

Your marketing should help create real business opportunities, not just clicks.

Scroll connects advertising with lead management so your business has the tools to follow up, book appointments, and track opportunities.

04 · GROW

Grow without adding more work

As your business grows, your marketing needs change.

Start with Launch, upgrade to professional management with Growth, or build a more complete digital presence with Authority.

Scroll grows with you.

Side by Side

Compare Scroll packages.

Launch, Growth and Authority compared
LaunchSelf-managedGrowthFully managedAuthorityFull online presence
Monthly Price$199$1,250$3,000
SetupFree DIY or $1,000$1$1
Scroll CRMIncludedIncludedIncluded
Meta Ads SetupDIY or paidIncludedIncluded
Meta Ads ManagementSelf-managedScroll-managedScroll-managed
CRM ManagementSelf-managedScroll-managedScroll-managed
Community AccessIncludedNot includedNot included
Video Training LibraryIncludedIncludedIncluded
Community Chat SupportIncludedNot includedNot included
Dedicated Account ManagerNot includedIncludedIncluded
Monthly Strategy MeetingsNot includedIncludedIncluded
Monthly ReportingDashboardIncludedIncluded
Professional WebsiteNot includedNot includedIncluded
Website HostingNot includedNot includedIncluded
Website MaintenanceNot includedNot includedIncluded
GEO / AI Search OptimizationNot includedNot includedIncluded
Local SEO FoundationNot includedNot includedIncluded
Google Maps OptimizationNot includedNot includedIncluded
Professional Video Production+$1,250+$1,250+$1,250

Advertising budgets are separate from Scroll’s fees. Usage-based software charges and work beyond the agreed package scope may be billed separately.

Nationwide Video Production

Professional videos, without the production headache.

$1,250one-time

Great advertising starts with great creative. Professional video content helps potential customers understand your services, get to know your team, and see why they should choose your business.

With Scroll’s nationwide network of videographers, professional advertising content is within reach wherever your business operates.

Available as an add-on to Launch, Growth, and Authority.

Add professional video production

Production scope, filming duration, number of finished videos, revisions, and any travel-related costs are confirmed before booking.

We handle the process

Strategy and Scripting

We develop the creative concept, messaging, and scripts.

Production Planning

We coordinate with a videographer in your market and provide a detailed shot list and production instructions.

Professional Filming

Our videographer captures your business, team, services, or project footage according to the agreed production plan.

Professional Editing

Our creative team edits the footage into polished, advertising-ready videos.

You focus on running your business. We’ll handle production.

FAQ

Frequently asked questions.

Still deciding? Our team can walk you through which plan fits your business.

Talk to our team

Our Growth and Authority advertising management services focus on Meta, including Facebook and Instagram. Google Search visibility is addressed separately through the SEO/GEO services included in Authority.

No. Your advertising budget is separate from Scroll’s monthly fee and is paid directly to the advertising platform.

Launch gives you marketing tools, CRM access, training, and community support. You manage your own advertising and CRM.

Growth includes professional, ongoing Meta advertising management, CRM management, and a dedicated account manager.

Launch includes step-by-step training to help you get started.

If you’d rather have Scroll configure your initial advertising and CRM systems, professional setup is available for $1,000.

Yes. You can move from Launch to Growth or Authority as your marketing needs change.

Launch includes community-based chat support, video training, and educational guidance. It does not include a dedicated account manager or ongoing done-for-you campaign work.

Yes. Growth and Authority both include a dedicated account manager and monthly strategy meetings.

Yes. Authority includes a professional website with up to five initial standard pages, hosting, technical maintenance, and ongoing optimization within the agreed scope.

Your domain and content are always yours. After three consecutive months on Authority, you own the website outright.

If you cancel before then, you can buy out the website for a one-time fee.

Search Engine Optimization helps improve how your website is understood and discovered by search engines such as Google.

Generative Engine Optimization focuses on improving how clearly your business is represented and discovered through AI-powered search experiences.

No ethical agency can guarantee specific lead volumes, Google rankings, or AI search placements. We focus on professional execution, measurable performance, and continuous improvement.

Our nationwide video production service is available for a one-time price of $1,250 per defined production package.

We handle scripting, production planning, videographer coordination, and editing.

Yes. Scroll serves home service businesses across the United States.

Your business deserves better marketing.

Stop guessing. Start growing. Whether you’re ready to build your own marketing system or want a team of professionals handling everything, Scroll has a plan for you.

Schedule a consultation

30-minute discovery call

Pick a day and time that works. Teddy or Chase will walk through your pipeline, ad spend, and follow-up.

Open the booking calendar →

Or call us on (385) 243-2990, Monday to Thursday, 8:30 AM to 5:00 PM MST.

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