Facebook Ads: What They Are & Why They Work for SMBs

If you’ve ever looked into marketing for a business, you’ve most likely seen that Facebook ads are one of the most effective ways to make a sale, grow your clientele, or draw people to your website. 

But what exactly are Facebook ads? If you do a quick scroll down your Facebook feed, you’ll see multiple sponsored posts that might even seem like they were meant just for you. These ads can include products, services, special offers to your favorite stores, and information specific to other businesses you support. You’ll notice that these ads are targeted to you because you’ve interacted with similar brands, and you’re more likely to make a purchase through these targeted ads than you would be if you saw a billboard of a brand you weren’t interested in. 

If you have a small to medium business and you’re not running ads on Facebook, now is the time to start. Facebook ads give you the ability to reach a specific target audience, ultimately driving more sales, establishing your brand, and growing your business at a low cost. 

Here are a few reasons why Facebook ads work so well for small to medium businesses: 

1. You can reach a large, specific audience 

One of the best things about Facebook marketing is the ability to target very specific audiences. For example, let’s say you’re selling writing services for entrepreneurs and create a Facebook ad to get your business out there. You can set it up to reach individuals in a certain age range, people who like specific pages, and people who have expressed interest in hiring a writer. The options are endless when it comes to targeting on Facebook, and if you really know your demographic, you can get high conversion rates on the ads you post. 

Facebook has approximately 2.6 billion monthly users, so you can be sure that there are plenty of people scrolling through their feeds looking for the exact thing you have to offer. It’s your job (and ours) to get those ads in front of those people.  

2. Everyone’s online (especially now) 

Throughout this crazy year, there is one thing we know for sure: more people staying home means that more people are online. And by online, we mean there are more people on social media. Facebook usage is higher than ever, and people are spending their extra free time checking their social media sites and online shopping – the perfect combo for Facebook advertising. If you’re looking to promote your business right now, Facebook is the right place to make those conversions happen. 

Plus, people are also looking for ways to support small to medium businesses during this pandemic, and Facebook ads will help those people find you. 

3. There’s a low cost and a high reward 

Facebook runs ads based on CPC (cost per click) and CPM (cost per impression). You can choose which to use based on the type of ad you’re promoting, but either way, the cost of advertising is very low compared to the return you could get if you do it right (that’s where we come in). 

If you set your ad up on a cost per click basis, you’ll end up spending approximately $.97 per click to your website. Many of these clicks turn into conversions, so the return ends up being much greater than the cost.  If you set your ad up on a cost per impression basis, you’ll spend about $7.19 for 1,000 impressions (the number of people who see your ad). When you can target the right audience, those impressions get in front of the right people and your conversion rate goes up. This is great for small to medium businesses because it allows you to get in front of the right people without spending a fortune. 

Facebook ads are one of the best ways for small to medium businesses to grow, and making sure you’re taking advantage of that is crucial. Facebook marketing isn’t going anywhere, so it’s time to join in on the fun – there’s room for everyone on Facebook, and we’ll help you create the perfect ads to convert those viewers into loyal customers. Contact us today to learn more at info@joinscroll.com or click the link below.

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